Who it is for
Built for the people the old prices left out.
Three kinds of buyer come to 2good most often. Each wants something different, and each starts in its own way.
Sample · first blocks this month
Scoping2
- Booking MVP, Pune founder
- Dealer app, Surat trader
Building1
- Job cards, Rajkot firm
In review1
- Billing feature, London team
Accepted1
- Tally export, distributor
Who it is for
Founders building something new
Get a first version in front of users without spending the round on it.
You have an idea, some early customers or a pilot lined up, and a budget that has to last. Agency quotes assume a large advance. Freelancers come and go. You need a working product, the code in your name and someone who will tell you what to leave out of version one.
- Start with one 150 hour block at Prime on the smallest version that proves the idea
- Use the specification starter to write down what done means before anything is built
- Move to Plus for a block while architecture decisions are made, then back to Prime
- For a full startup programme, see The Startup Engine (TSE) on codecolonies.com

An illustrative start
A Pune founder wants a booking and payments app for home tutors. Block one covers sign up, tutor profiles, booking and UPI payment through a gateway. Reviews and analytics wait for block two.
Who it is for
Small and growing businesses
Replace the spreadsheet and the WhatsApp group with software that fits how you work.
Off the shelf software handles your work badly, and a custom build always looked too expensive. So the business runs on Excel, Tally and a few WhatsApp groups. At INR 199 an hour, the tools you have been putting off are worth building properly.
- Pick the one process that costs the most time, such as job cards, dealer orders or delivery notes
- Scope it in plain language in a signed Statement of Work
- Accept it, use it for a month, then decide on the next block
- Integrations with Tally, a CRM or WhatsApp are built on the same terms

An illustrative start
A Rajkot engineering firm moves job cards from Excel into a small web app: jobs, machines, operators and a daily report for the owner. It starts on Prime with one block.
Who it is for
International teams
Offshore delivery with the process discipline that is often missing at this price.
You know how offshore delivery works and you have probably been let down by it: work that looked done until you tested it, a team that changed every month, invoices for hours you could not see. You want a lower cost without paying for that lesson again.
- Try us on one piece of work alongside your current team or vendor
- Acceptance criteria are written into a signed Statement of Work before work starts
- Senior review, QA and project management are inside every block
- Reporting shows hours and deliverables against the agreed scope

An illustrative start
A London startup gives us one module of its platform, a supplier onboarding flow, while its own team carries on. It pays only if it accepts what we hand back, then compares.
Other models
When a block is not the right shape
2good blocks run on the Code Colonies O2E model. Two other models are scoped separately.
Start with a conversation
Tell us what you want built. We will tell you plainly whether it fits.
The first conversation is free. You get a rough size in hours, the tier that suits the work, and what a first 150 hour block would cover.
Or get a ballpark proposal in two minutes